COOKIES AND SIMILAR TECHNOLOGIES
So-called tracking or navigation tracking activities are aimed at analysing the websites visited, their pages and specific contents, the times of the relevant visits and their frequency.
Often this information is also associated with the user, without necessarily knowing his name and where he lives. Using this information on habits, uses and consumption, and analysing and processing it, it is possible to reconstruct a commercial profile aimed at so-called e-Targeted Advertising: proposing targeted products or services or content.
From a technical-informatic point of view, this is done through the use, by the vast majority of websites, of cookies, which are small text files that the websites visited send to the user’s terminal, where they are memorised and then re-transmitted to the same sites on the next visit.
Cookies are different and have different functions and, according to the Privacy Guarantor, can be divided as follows:
A) technical cookies, those used for the sole purpose of “carrying out the transmission of a communication on an electronic communication network or, to the extent strictly necessary, to the provider of an information society service explicitly requested by the subscriber or user to provide such service” (art. 122, paragraph 1 Privacy Code)”.
Technical cookies can be divided into:
A) navigation or session cookies – they guarantee normal navigation and use of the website, allowing, for example, a purchase to be made or authentication to access reserved areas;
analytical cookies – assimilated to technical cookies where used directly by the site operator to collect information, in an anonymous and aggregate form, on the number of users and how they visit the site
functionality cookies – allow the user to navigate according to a set of selected criteria (e.g. language, products selected for purchase) in order to improve the service rendered to the same.
B) profiling cookies (also known as behavioural cookies) aimed at creating user profiles and are used in order to send advertising messages in line with the preferences expressed by the same when browsing the web (Behavioural Advertising).
They collect information relating to users’ browsing, sites and pages visited, and dwell time; they then display relevant advertisements on other websites (e-Targeted Advertising).
There are also other similar technologies (web beacons, flash cookies, silver light application storage) also capable of storing and reading data files on the user’s computer.
Because of the particular invasiveness that such devices may have in the private sphere of users, European and Italian laws provide that the user must be adequately informed of their use and thus express his valid consent.
The PRIVACY GUARANTOR’S REGULATION
With General Provision no. 229 of 8 May 2014, published in the Official Gazette no. 126 of 3 June 2014 (entry into force 3 June 2015 – art. 5 Adaptation Timeframe), the National Guarantor has regulated the use of profiling cookies, defined as follows in art. 1, letter b): profiling cookies are aimed at creating profiles relating to the user and are used in order to send advertising messages in line with the preferences expressed by the user while surfing the web. Due to the particular invasiveness that such devices may have in the private sphere of users, European and Italian legislation provides that the user must be adequately informed about their use and thus express his valid consent.
They are referred to in Article 122 of the Privacy Code where it provides that ‘the storage of information in a contractor’s or user’s terminal equipment or access to information already stored is permitted only on condition that the contractor or user has given his consent after having been informed in the simplified manner set out in Article 13(3)’ (Article 122(1) of the Code).
Cookies, therefore, perform several important functions within the network, directly and very often covertly affecting the personal data of users, who are processed without the necessary information and consent procedures provided for by privacy legislation.
In light of the above, we hereby inform users that the cookies used in this website are of the following types:
Technical cookies: they allow the user the optimal and fast navigation through the website and the efficient use of the services and/or the various options it offers, allowing for example to make a purchase or to authenticate to access restricted areas.
These cookies are necessary to improve the usability of the website, but can still be deactivated.
This website only uses the necessary cookies that contribute to the usability of the website by enabling basic functionality such as page navigation and access to protected areas of the website. The website cannot function properly without these cookies.